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User Guides
Consent Management
Consent Types

What are the different types of consent?

There are several methods of consent, depending on the location of your users and the laws that apply, these are:

  • (Explicit) Opt-in Consent: where a user has directly confirmed they permit you to process their data for a specific purpose, like marketing. Typically, consent of this kind is given by checking on a box or turning on a toggle.
  • Implicit Consent: where a user has provided their information for a business purpose but has not explicitly agreed to the use of their data for something like marketing. With implicit consent, you assume the user’s consent.
  • (Explicit) Opt-out Consent: where a user has explicitly opted out of the use of their data for a purpose such as marketing. Typically, opt-out consent is given by checking off a box or turning off a toggle.