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SaaS applications


Braze (opens in a new tab) is a customer engagement platform that helps businesses create personalized messaging campaigns across multiple channels.


In order to integrate with Braze, you'll need to collect the following information:

Domain*The unique URL for your Braze instance
API key*Your Braze API key. Follow Braze's docs for steps to retrieve this key (opens in a new tab)

Integrating with Braze

To integrate an existing system with Braze:

  1. Navigate to Data mapView Systems and choose the system that you want to connect.
  2. Click on the Integrations tab.
  3. Pick the vendor or system type that you want to integrate with from the Connection type drop-down menu.
  4. Complete the required fields for the integration and click Save.

You may confirm your connection is working using the Test connection button, if desired.

To learn more, please see our guide for Managing Integrations.

Technical detail

Fides utilizes API endpoints to access the API service for a SaaS application. An API service is the programmatic interface through which Fides can query and update data within an application to access, rectify, or delete personal information. Each SaaS tool will have a unique set of endpoints to enable privacy functions.

Braze endpoints

In the table below, you can find which endpoints are used for each type of privacy function. Clicking on the endpoint will take you to the documentation for that endpoint.

Privacy functionEndpointDescription
Access & erasure requestsUser (opens in a new tab)Retrieve and erase user information
Access requestsSubscription Groups (opens in a new tab)Retrieve information about subscription groups