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Universal Analytics

Universal Analytics

Universal Analytics (opens in a new tab) is Google's previous generation of web analytics that stopped processing data on July 1, 2023.


OAuth 2.0 must be configured ahead of time to authorize requests against this service. To learn more follow this guide from Google Analytics (opens in a new tab).

In order to integrate with Google Analytics 4, you must complete the following steps:

Once you have this configured, you'll need to collect the following information:

In order to integrate with Universal Analytics, you'll need to collect the following information:

Client ID*The OAuth 2.0 client ID for your application. See Google docs for creating OAuth client ID credentials (opens in a new tab)
Client secret*The OAuth 2.0 client secret for your application. See Google docs for creating OAuth client ID credentials (opens in a new tab)
Redirect URL*The Fides URL to which users will be redirected upon successful authentication (ex.
Property ID*Your Universal Analytics web property ID in the following format: UA-XXXXX-YY. See Google's guide on UA- tracking IDs (opens in a new tab).

Integrating with Universal Analytics

To integrate an existing system with Universal Analytics:

  1. Navigate to Data mapView Systems and choose the system that you want to connect.
  2. Click on the Integrations tab.
  3. Pick the vendor or system type that you want to integrate with from the Connection type drop-down menu.
  4. Complete the required fields for the integration and click Save.

To authorize the integration so that it can connect to Google:

  1. Click on Authorize integration to be redirected to the Google authorization screen
  2. Enter your credentials and click Log in. You will automatically be redirected back to the Fides UI using the Redirect URL that was provided in the form in the previous step.

You may now confirm your connection is working using the Test connection button, if desired.

To learn more, please see our guide for Managing Integrations.

Technical detail

Fides utilizes API endpoints to access the API service for a SaaS application. An API service is the programmatic interface through which Fides can query and update data within an application to access, rectify, or delete personal information. Each SaaS tool will have a unique set of endpoints to enable privacy functions.

Universal Analytics Endpoints

In the table below, you can find which endpoints are used for each type of privacy function. Clicking on the endpoint will take you to the documentation for that endpoint.

Privacy functionEndpointDescription
Consent RequestsUser Deletion Request (opens in a new tab)Used to delete the user from Universal Analytics upon opt-out